How Russia turned to saints in its push for 'traditional values' — and more babies

Those casualties are hard to count because Russia does not report them. Journalists at Mediazona and the BBC have confirmed the names of more than 230,000 Russian soldiers killed. A July 2026 analysis by the Center for Strategic and International Studies estimated as many as 450,000 Russian deaths and 1.4 million total casualties. Emigration compounds the losses: As of 2024, at least 650,000 Russians who left after the invasion were still abroad, many of them young and educated.

Officials increasingly speak in emergency terms. The Kremlin's spokesman has called the birth rate "catastrophic." President Vladimir Putin declared 2024 a national "Year of the Family" and has made reversing the decline a priority.

Yet Russia also has one of the world's highest divorce rates. Marriage has fallen to its lowest level in decades. The pro-family imagery runs well ahead of the reality it is meant to change.

Peter and Fevronia

The push for "traditional values" — and babies — depends on a close alliance between the Kremlin and the Russian Orthodox Church. The summer "couples" days are no exception.

July 8, in honor of Peter and Fevronia, grew from a 2006 campaign in the city of Murom, a few hours east of Moscow. Peter once ruled the small principality, and the saints' relics rest there. Thousands of residents petitioned for a national family day, and Svetlana Medvedeva, the wife of then-President Dmitry Medvedev, took up the cause. Medvedeva designed a chamomile emblem for the day and created a medal for couples married 25 years or more.

Officials and clergy promoted July 8 as a Russian answer to Valentine's Day. The church calls that holiday an alien import meant to destroy the Russian family, casting it as a celebration of fleeting passion rather than committed love. Government pollsters say the share of Russians marking Valentine's Day fell from 51% in 2005 to 30% in 2025.

Dmitry and Evdokia

For the Kremlin's purposes, though, there is a problem with July 8: "The Tale of Peter and Fevronia," written in the mid-16th century, contains no children. In fact, their marriage ends with the couple taking monastic vows: an awkward fit for a holiday about childbearing.

I and other scholars have argued that this awkwardness likely pushed the church to create a second "family" day. While Peter and Fevronia were childless, Dmitry and Evdokia, the May honorees, raised 12 children.

Dmitry and Evdokia were venerated separately for centuries — her on May 30, him on June 1 — until the 2015 decree that combined them. As the decree noted, June 1 falls on International Children's Day. The government often invokes that occasion in anti-abortion campaigns.

In 2026, church outlets reported that May 30 would be observed as the Day of the Sanctity of the Family, part of a church-run "family week." Organizers launched it in 2024, during the Kremlin's "Year of the Family," and a tight alliance of church, state and civic groups runs it.

Wider campaign

Russia's broader "values" program portrays the country as a bastion against Western ideas about family and gender, such as support for LGBTQ+ rights. It rests on a 2022 presidential decree that centers "traditional spiritual-moral values," such as family and patriotism.

Other measures have followed. A 2024 law penalizes "childfree propaganda," meaning the promotion of a childless life. A demographic strategy running to 2036 sets birth-rate targets. In December 2024, a new presidential council took charge of family policy.

Church leaders have also repeatedly called for a national ban on abortions in private clinics and criminal penalties for "inducement": pressuring a woman to end a pregnancy.

The government has resisted that demand. But many regions have implemented clinic restrictions and local "inducement" bans, making abortion harder to obtain across much of the country.

Constant message

This push for "traditional" families plays out continuously and has intensified since the invasion of Ukraine.

For example, on June 22, 2026, the anniversary of the 1941 Nazi invasion, the Orthodox channel Spas opened a week of programming about the birth rate. It was titled "Gde vse?!," or "Where is everybody?!"

The channel's director, Boris Korchevnikov, called it a "special demographic operation." The phrase echoes how the Kremlin describes its war on Ukraine: a "special military operation." He gathered demographers, health officials and clergy for televised talks.

This spring, Russia's legislature began debating a bill that would fund fertility treatment for veterans and their wives. It would also fund treatment for war widows who have not remarried, and allow them to conceive using their late husbands' stored sperm, with the men's prior notarized consent.

The church has not endorsed this bill, however, and Feodor Lukyanov, chairman of the Russian Orthodox Church's Patriarchal Family Commission, has objected that the arrangement would create an "incomplete family."

But on May 30 and July 8, Russia celebrates families the church does approve of: holy couples whose days have been carefully built to carry a message about marriage and childbearing.