How About If We Count Doughnuts?

by Ken Briggs

View Author Profile

Join the Conversation

Send your thoughts to Letters to the Editor. Learn more

Since there remains a tendency to make big trends out of scraps of evidence, let me try another tack.

Bob's Bakery has been having a tough time of it since a health store/bagel shop opened next door.

Nonetheless, in the past year he's noticed that cinnamon doughnuts are selling better. Last year he sold a total of 15,000 doughnuts (down four percent from the previous year). However he sold 10 more of the jelly variety than the year before and 30 more cinnamon doughnuts .

If Bob were to hail this as a major trend in favor of cinnamon doughnuts his bank might have second thoughts about keeping him afloat.

Latest News

Advertisement

1x per dayDaily Newsletters
1x per weekWeekly Newsletters
2x WeeklyBiweekly Newsletters